Leading strategy game Forge of Empires served as a key contributor to the company’s success with continuing live operations and operational improvements, followed by Elvenar and classics like Tribal Wars, which achieved more than 10 percent growth in 2019. Other milestones included: Forge of Empires reaching the EUR 500m lifetime revenue achievement in June 2019 and InnoGames’ EUR 1bn lifetime revenue milestone (across all games) in November last year.
“After 13 years, we are continuing our sustainable growth story and we would like to thank our players, employees and everyone else involved for their loyalty and support,” comments Hendrik Klindworth, Co-founder and CEO. “We are especially proud of the longevity of our games, which has been driven by a strong combination of live operations, analytics and marketing. Moving forward, we will continue to work on our sustainable live games and exciting new mobile titles with optimized development processes.”
Live operations and improved game features in the form of enhanced event mechanics across InnoGames’ portfolio are great examples of how the company was able to drive growth. Forge of Empires introduced Guild Battlegrounds at the end of 2019. The new multiplayer feature contributed to strong monthly revenues, with approximately 40 percent participation rates among active players. In addition to the games, operational improvements can be seen across all departments. In 2019, Customer Relationship Management measures experienced an uplift of 58 percent in revenues compared to 2018 due to new and more effective campaigns. Marketing benefited from successful developments in automation across channels like Facebook and Google, while establishing new direct partnerships.
Consistent with previous years, the leading revenue markets in 2019 were the United States, Germany and France. The United States grew 9 percent in mobile revenues, while Germany and France grew 20 and 21 percent, respectively, further underlining the success of the ongoing operational improvements for InnoGames in 2019.
InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years.